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This badge was issued to Tarja Ruuska

Date issued: June 22, 2017

Enterprise Design Thinking Practitioner badge image. Learning. Foundational level. Issued by IBM

Occupations

UX Designers

Handle the planning, design, and execution of all websites, online/mobile experiences, SEO, SEM, email, social media, and digital advertising.Develop UX deliverable including wireframes, service designs, user journeys and functional specifications.

User Experience Consultants

Identify and manage client needs and expectations. Conduct user research and use the information to create sitemaps, customer journey maps, wireframes, and prototypes. Translate requirements into information architecture and user interface (UI) designs and run usability testing.

Digital Consulting Managers

Direct, develop and manage the digital specialist team. Plan, develop and implement digital marketing strategies and ensure the strategies and implementations are meeting client needs. Oversee projects, set deliverables, expectations and timelines.

Innovation Consultants

Recommend steps to achieve overall business growth. Discover paths for innovation through opportunity mapping and analyzing market trends. Design innovation programs, training, and leading experiments to build client confidence in doing things in new ways. May specialize in lean methodology, user experience, product development, or behavioral science.

User Experience Consulting Managers

Design, conduct, and evaluate studies to understand and improve user experience. Work directly with clients to identify requirements and ensure a positive experience. Train and supervise a team of designers and user experts. Create track metrics to identify factors that change user experience.